Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
by William Knoedelseder
My rating: 4 of 5 stars
This book was a combination of business analysis, brewing history, pop culture retrospective, and gossip column. It worked. The Busch family was, for the most part, a train wreck in their personal lives and how that intersected with running one of the worlds largest and most successful companies is a fascinating tale. I found the discussions of brewing formulations, which were a small part of the book, particularly interesting. For example, to get Bud Light (which they were pushed unwillingly into by the success of Miller Lite) to have any taste at all, they had to increase the IBUs on the beer to well above the normal Budweiser levels. I highly recommend this book to anyone interested in US business or brewing. I will warn you that you may get really thirsty while reading.
This book counts toward 2 of my current challenges, what's in a name 6 (an emotion) and foodies read.