My rating: 3 of 5 stars
"The nice thing about vodka is you make it today, you sell it tomorrow." --Sidney Frank, creator of Grey Goose to Inc. Magazine in 2005This book was more like a series of articles about vodka companies than a cohesive history of vodka. It was a very informative and well written set of articles however and if you are interested in American business history and spirits in particular it is well worth reading. There is a lot here about advertising, which is largely what differentiates one vodka from the next, and how the iconic Absolut campaign (I was in college at the time that those ads plastered dorm rooms) evolved was fascinating. I do want to try Tito's Handmade Vodka (from Austin, TX) after reading about it.
This book counts (as my non-fiction title) toward the Foodies Read 2015 Challenge.