Review: The Purple Cow

Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
My rating: 2 of 5 stars

Seth Godin has given a couple of TED talks, and he writes a blog. This book, first published in 2002, reads like a series of blog posts. Somewhat repetitive blog posts. His basic premise is that marketing is dead and that the only companies/products/ideas that will succeed in this new post-marketing world are those that are their own marketing from the start. It is an interesting concept, but the book seems more like a series of blurbs for the book that explains the theory than an actual argument of the idea. The fact that it doesn't include the ways social media impact this situation (is was written just before social media really took off) also give it an out-of-touch quality that I found distracting. My recommendation would be to watch the TED talks and skip the book.
This book counts toward the Colorful Reading Challenge 2013.