Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time by Susan Sweeney
My rating: 2 of 5 stars
This book, by two Canadian business consultants, provided a decent overview of various social media sites and tools and I did come away with a few things to try/research further for my Etsy business. Much of the book was focused on large businesses with numerous staff/departments which made it less useful to me than a more DIY approach would have been.
My major complaint about this book was that the promotion of the authors' websites and various social media channels was ridiculously heavy-handed. Every chapter ended with a list of resources and every one sent you to the main web sites of the authors as well as their various feeds (not to pages focusing on specific topics being discussed, just to their sites).
There are better books out there on these topics, like Face2Face.
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